
The smoky-voiced artist from Shonan who captivated Keisuke Kuwata: Sarasa, a leading force in the R&B scene.
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If your playlists are packed with R&B and groove-driven sounds, or if you’re drawn to artists like iri and Friday Night Plans, then Sarasa is someone you need to know.
In today’s Japanese music scene, it’s rare to find a newcomer who so effortlessly blends laid-back moods with the rhythms of Black music. Hailing from Shonan, her voice carries a breezy, sea-salt texture—anchored by a distinctive mid-low smoky tone and a melancholic, soulful depth. It’s cool, understated, and possesses a kind of quiet power that feels like it cuts through the noise of the city.
Listening to Sarasa often feels like being gently caught when you’re falling. Deeply influenced by blues, she embraces a philosophy she calls “Live Bluesy”—a way of living that allows space for sadness. Rather than forcing optimism or crafting crowd-pleasing positivity, she transforms emotional lows and darker moments into creative fuel, choosing instead to accept imperfection as it is.
Earlier this year, she performed the ending theme “YOU” for the Japanese drama An Invisible Love, Running Through a Transparent Night. After its release, many listeners took to social media to share how the song had “saved them again today.” Through her honest lifestyle and deeply personal work, Sarasa has quietly become a kind of emotional refuge for a new generation.
What makes Sarasa so compelling is her boundless musical perspective. Since her debut in 2021, she has swept through Japan’s indie scene with a unique fusion of R&B and soul.
A closer look at her work reveals the strength of her collaborators. Her 2024 second album Golden Child features producers from the acclaimed w.a.u collective such as Kota Matsukawa, renowned guitarist Shuta Nishida, and emerging producer uin. The album showcases not only her distinctive artistic vision but also an impressive range of styles—from the pop sensibilities of “Blessing” to the nostalgic, Showa-era folk textures of “Tooku Made.” It’s a testament to her versatility and explains how she was able to captivate audiences at major festivals like FUJI ROCK early in her career.
The turning point that brought Sarasa from the indie scene into the mainstream came in autumn 2025.
Following the release of “Blue Sun” and “Thinking of You,” her presence began spreading rapidly across Japanese social media, with listeners exclaiming, “I didn’t know Japan had R&B this cool.” “Thinking of You” surpassed 2 million views on YouTube and was even selected as the Best Japanese Song of 2025 by Keisuke Kuwata, frontman of the legendary band Southern All Stars.
The song’s visual identity is just as striking. Directed by renowned photographer Ittetsu Matsuoka, the music video was shot entirely on 8mm film. Its grainy yet warm analog texture perfectly complements her melancholic tone, creating a visual piece you’ll want to revisit again and again. Since then, she has been named by multiple Japanese media outlets as one of the most anticipated artists of 2026—cementing her place as a rising force you can’t ignore.
This fast-rising R&B star will make her Taipei debut at Billboard Live TAIPEI on June 21. Before she steps onto even larger stages, this is your chance to experience her music up close—at its most intimate and powerful.
Don’t just keep her on repeat through your headphones. On June 21, come and experience it live—let Sarasa hold your weariness, and allow her music to embrace every imperfect part of you.
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